Posting on Insta!

So today we made our first post on Instagram! I'm super excited because this means our film idea is finally coming together. I'm gonna put all of the ideas below and then why I chose the one we posted.

So out of all of these options, I chose the third image. I found that the purple was way too distinct for the film since we dont really know what direction we are going in with color schemes and such, so for now it's good to keep it neutral. I wanted the post to still be sort of 'timeless' so I didn't want to make a coming soon post yet, because depending on how our next posts go, we may want to pin this post as a welcome image.

I like that we went with a clean look, though, because it can go more with the therapist office look of the film. I want to have our distinct posts for different target audiences to have a similar overall look, but we can go with the party look or the therapist office look. I will definitely make some more defined posts in the future as we develop our brand identity further, so I will definitely update on that!

We've got a name!!

 I'm back with great news! After a LOT of back and forth, we finally came up with a name. We decided on the title 'Session One' I know, it's simple and it could mean a million different things, but that's honestly kind of perfect for a film title! We don't want a super specific one that gives away the basic plot, because that would be what a description is for, but we also don't want one that is so vague that it has nothing to do with the plot.

This is why Session One is perfect, it's Cameron's first session in therapy since losing Sarah. Also, the name helps establish that this film is focusing on the story of Cameron specifically. Now the hard part will be finding out how to make our set look like a therapist's office. After some research I found that these offices seem to be very cozy and comforting. This can easily be done in a house if it can achieve this look, but I will also probably be reaching out to some local therapy offices and seeing if they have an empty room we can film in for a day or two.

Anyways, now that we have the name, a billion Instagram posts are going to start coming out at once. Obviously, we need to update the account, though. That's definitely what the next post will be about.

[Interior of a therapist’s office]. (n.d.). Growing Our Practice. https://growingourpractice.com/wp-content/uploads/2019/01/Optimized-IMG_0228.jpg

Update: I got the cookie

 Hello!! So, me and Mariana had a super productive day at Panera (and as I said before I got the cookie), but basically, we wrote our script! Well actually, we did a bit more than that, but that is definitely the most important part of what we did today!

Panera truly is a magical place because I feel like the two of us locked in so hard for the scripts and more in-depth descriptions of the characters, which was definitely needed to send to the cast (and I also was so incredibly hungry, so this was the perfect lunch)

The first thing we did was establish our final decisions on the character's names, because for some reason we got stuck on those for forever. The brother is Cameron Martinez, the sister is Sarah Martinez, and the therapist is Dr. Black. I know that the names aren't something we should have been too hung up on, but it was important to us that they were realistic and didn't sound super random, which was very hard to get to for some reason.

Then we started with script writing, we still don't know what we want to call the film, but we knew exactly what the plot should be, so we just started writing and edited each other's parts of the script until we were happy.

The hardest part of script writing was finding a way to establish when the flashbacks would take place, and how to give enough context of the scene before the flashbacks begin, because obviously it wouldn't make sense to just drop into someone's therapy session and hear an entire sob story. After we kicked off the script, we kept joking about how we entered the flow state, because we just could not stop writing.

We definitely need to get more work done, but for today I feel like we did a good amount! I'm super excited to see where this project goes.

Planning for the film!

 Alright! So, this week has been super hectic for both me and Mariana, so to be very blunt not a lot of actual work got done. We both just closed Mamma Mia at school, which was a blast, and then yesterday I had to attend and review a Cappies show, so I had very little downtime to actually plan and talk with Mariana about what we want to do.

does this not look scrumptious...?

Mariana reached out to me and asked if we could go to Panera to lock in on writing the script and planning other important aspects of the film, which is exactly what I think we need (and I really need a kitchen sink cookie 😋). 

So basically, I think that we have a good rough outline of what we want the film to be about. What I will be doing now is figuring out what I need to get before we start the filming process itself. Here is a list of what we know so far:

• Party supplies
• Lights (Fun ones, fs colorful)
• Cups (Red Solo)
• Other props that can generally be seen in parties.
• Clothing
• Sister: Light colors, pastels, colorful, should dress more reserved and put together
• Brother (MC): Darker colors, black, messy, the type of clothing that is "I pick up what I first see"
• Therapist: Professional clothing (obviously), neutrals, button up, khaki pants maybe

So, at Panera I want us to get a list of links for all of these items, finalize our entire script, and then finalize all filming dates with our cast and crew members. I know this is a pretty short post, but this week was hectic so I'm hoping we can get a lot done next week! 

Kitchen Sink Cookie – Panera Bread. (2021). [JPEG image]. https://www.panerabread.com/content/dam/panerabread/menu-omni/integrated-web/grid/rect/kitchen-sink-cookie.jpg.transform/grid-image/image.20210510.jpeg

First group meeting!

Hi Cambridge! We had our first group meeting in class, and it finally feels like this project is real to me. Getting to talk to my classmates about my project really helped me think of new things to incorporate into the film, and also what to avoid so everything will be cohesive.

I did write down all of my critiques and notes from the other group member's projects, but I think I want to save your minds from trying to figure out what I'm even trying to communicate. Overall, I mostly helped people figure out how to portray certain concepts, like time passing, or how to represent serious events that can't be portrayed on a school project.

My group went around one by one and we explained our projects, and as a person explained we would ask questions and give critiques. This made me a bit nervous since I had thought that me and Mariana hadn't developed our plot enough to properly explain it to the group, but they actually seemed to really like it! One of the suggestions one of the group members made was to include vastly different color schemes and lighting to show the drastic change between the therapist office and the flashbacks to the past. I'm glad they brought this up, since it is very important to include when it comes to distinguishing when each thing is happening in the plot.

The next thing they told me was to decide the different color schemes and vibes of the characters. Here are the notes I wrote down for that specifically: 

• Very diff color palette for Sister, Brother, and Therapist

• Sister in light colors, neutrals, pastels vibes? Very put together

• Brother not put together at all, more throws on whatever he first sees in the closet vibe. Dark colors, graphic tee and black jeans moment

• Therapist all neutrals very white

Then they tried to help me come up with more specific aspects of the characters. We want to clearly make the brother and sister's personalities super different, and they helped me come up with some ideas to define them a bit more.

Overall, I think this meeting went very well and I'm excited to continue this project! I lowkey think that they didn't want to critique me too much because we were all kind of in the same spot, though, because after the meeting I shared what critiques I got with Mariana, and she told me that she got a lot more than me, so I hope that the two of us can figure out how to work around the ones she got.

Social Media Planning!

 Alright! So now that I've researched social medias for other successful short films, it's time to plan my own! I had created the page using a google account made specifically for this project and sent the login to Mariana, so now we both have full access to the account and can begin posting as soon as possible. I had briefly spoken to Mariana about the types of posts we plan on doing, but here's a breakdown of exactly what I want.

First of all, the look for the page. We decided on using an Instagram page, since most short films we researched social media presence was strictly on Instagram, and very occasionally a Facebook. I remembered it being brought to our attention that not every viewer of our page will be through a mobile phone, so we need to make sure the layout and look of the Instagram profile should still look good on a web browser. This would mean any time we want to have a 1x3 banner across our page using multiple posts, we would need to post it at a point on the Instagram where it would still appear this way on both viewing forms. As unexpected as this is, that means there will be a good amount of math involved when it comes to posting.

As for the actual posts, I definitely want a combination of reels and images, along with stories and highlight reels to accompany this. I also want us to be super specific about what gets posted in what form. For example, if I am making a post that will not always be relevant when it comes to our film, we would include it on the stories and possibly include it on our highlights, but it is it something that will always be relevant or an important date then it should be an actual post. A good example of this would be if the film goes to a film festival that only lasts a few days, then that would be a story post, whereas the film's release date announcement would be an actual post onto the profile.

I also really want a good amount of behind-the-scenes content. While researching the social media of Two Distant Strangers, I noticed a lot of content featuring the camera crew, the set, or even the actors outside of recording. I liked how it presents the film as a large-scale passion project rather than just a piece of slop entertainment that people are so used to viewing nowadays. Behind the scenes content would let the viewer in on all aspects of work put into the film and can even help a viewer grow an attachment or more personal connection to the film and its production process, as they feel they are in on the special content that is usually only seen by people directly involved.

Another good thing to include onto our social media would be quotes. Including quotes of influential figures is great for grabbing the attention of desired audiences. For example, I noticed that Two Distant Strangers' Instagram included quotes from highly influential African Americans. The purpose of the film was to spread awareness of police brutality towards African American individual, so including quotes from those people helped get the target audience to the short film.

Instagram Logo PNG White. (2022). [PNG image]. https://freelogopng.com/image/697

Square profile‑style photo of a woman. (n.d.). [Image]. https://tse1.mm.bing.net/th/id/OIP.eKoeQ1pnvVYiN6WZ2XXiyAHaHa?rs=1&pid=ImgDetMain&o=7&rm=3

Social Media Research!

I would like to apologize for lying in my last post, because the research is never over, so I will now clarify that I meant genre research was done. Today, I am researching the different social medias of short films to see what me and Mariana could do for the digital aspect of our project, and what to avoid while creating our social media presence.

In order to get a wider understanding of what we will be doing, we are each researching three different social medias. We both think that having an Instagram best fits our film idea, so we made sure all six of the short films we would be looking at had Instagram pages, or at least a form of official promotion through Instagram. The short films I will be researching are Two Distant Strangers, The Resemblance, and An Irish Goodbye

Media text: Two Distant Strangers

Social media tool: Instagram

Description of types of posts: Combination of Reels, Images, and Text. No highlights were used to allow viewing of past story posts. Posting was consistent from production process to Oscar Award (2021). Many pictures of production process, both the actors on set and camera crew working. After film's release, they continued posting until the one-year anniversary of winning an Oscar.

Description of how branding is developed (or not): Color scheme and overall graphics used is VERY consistent throughout entire page. Profile picture is the short film's poster. Short film's credits and website is linked in bio, along with where to find the film. Included quotes from well-known figures in the industry that praise the film for its production or relatability such as Harry Belafonte, Jesse Williams, Dean Parisot, etc. Also included praise from established film critics and magazines (Scott Feinberg, The Hollywood Reporter; Tim Molloy, MovieMaker Magazine; Matt Grobar, Deadline).

Analysis of how you will use this to develop your own social media presence: One important thing I took from this social media page was the consistent theme throughout the entire page, regardless of what was being posted. They kept a consistent color scheme that correlated directly to their poster (Black, Yellow, and Navy). Another thing that I plan on including is how they made it very easy to find where you can access this film (Netflix).

Media text: The Resemblance

Social media tool: Instagram (Only posted through the Director's account)

Description of types of posts: Very few actual posts of/from the film, but many highlights on the profile of the director. Posts were mostly single images promoting the film and major people involved. Highlights included where to find the film, festivals and theatres you can watch it, and reposts from cast members involved. After release the highlights transitioned to celebrating awards it had won and more festival viewings that could be attended.

Description of how branding is developed (or not): The overall branding developed was not that good, as it was not the main focus of the social media page. Along with this, it was also hard to find where the film could be accessed, as it mostly brought up festivals and not permanent sites that it could be found on. The page was a bit all over the place since it was the Instagram of the director, rather than just the film, so it wasn't clear when the branding was being developed or if it was a personal post.

Analysis of how you will use this to develop your own social media presence: This actually helps me know what to not do in my social media page. I want a clear development of branding through our social media, whether we only post about the film itself or other aspects of the process, I believe it should be clear when even taking a quick glance at the page. That being said, I did actually really like how the one-time events were posted on the stories rather than getting an actual post, so viewers don't get confused while viewing posts, as it would only appear when it is relevant to the poster.

Media text: An Irish Goodbye

Social media tool: Instagram

Description of types of posts: MOSTLY images to promote film, in the form of banners (3 posts across the page to appear as one when only viewing profile). Some reels, but very few, mostly are trailers or teasers of the film. Highlight story reel of positive reviews and critiques.

Description of how branding is developed (or not): Cohesive color scheme, all posts seem to be images from production or awards the production has one. No behind the scenes content, only finished products. Film name and references to it are included throughout posts (Irish Premiere, etc.) Bio includes all awards won by short film. Profile lists that it is a movie. Website included in bio.

Analysis of how you will use this to develop your own social media presence: Again, I really liked that where to find the film was clearly displayed on the profile (the top middle post). I also think that their large inclusion of images that matched the film's overall aesthetic and images from the film was great, especially since it avoided spoiling major plot points, but still gave an overall vibe to what the film would be.

(n.d.). Two Distant Strangers poster [Image]. https://th.bing.com/th/id/R.249639c2e2fdd08a6508c685bb341622?rik=AHNv41mjAyRruw&riu=http%3a%2f%2fwww.impawards.com%2fshorts%2f2020%2fposters%2ftwo_distant_strangers.jpg&ehk=VgniuakSxxZ%2bK%2b%2b%2b6IBsIFT7NYLglu3KH0uLOZMlizQ%3d&risl=&pid=ImgRaw&r=0

(n.d.). An Irish Goodbye poster [Image]. https://epicchq.com/wp-content/uploads/2023/02/MV5BZjRkMDEwNWMtNjA2OS00Njk1LWIzMWItZDk3ODc0MTcwYTQ5XkEyXkFqcGdeQXVyMTI0OTgwMTUw.V1.jpg

(n.d.). The Resemblance poster [Image]. https://m.media-amazon.com/images/M/MV5BMzY3YzRiYWQtYmY2YS00MDA3LThhMTAtZjg0NDY2OGMyNGMxXkEyXkFqcGc