Music Marketing Project #2

 

    In this project, my group had created a music video for our band, Crepitus. While creating this video, we had explored multiple contexts that we were taught in class. In my filming location, I had to work very hard on exploring ways to work with the lighting. Since I was in public, I had to find a way to make my lighting box work while avoiding the interference of the normal public lighting. I also had to find a place that would work and have the empty and quiet vibe I had been hoping for. Luckily, I have family connections to a bar, so I was able to use the backroom on a day they weren't busy. This had allowed me to get very specific scenes that I had been hoping to use to help tell the story a little more clearly.

    Overall, I think my personal filming process went well. I hope to take a little more time to redo shots in a more controllable environment next time I have a project like this. I also hope to have better resources for costuming and lighting to help me have more creative freedom while filming.

Find the Behind the Scenes of the music video here.

Music Marketing Project

 For this project, my group has to create a marketing plan for a band in the alternative indie genre. In my group, I am mainly in charge of creating graphics for the band. So far, I have created the brand logo, a social media advertising post, and a merchandising campaign. The purpose of the color scheme used for these campaigns to symbolize peace, tranquility, harmony, and growth. This is describing where the band is at now in comparison to where they started, which will be described in the music video. 

(Above the logo for the band.)

(Social media campaign for their new song, which the music video will be to)

(Social media campaign for merchandise, which also allows for physical marketing when people wear it)

Most of the time, alternative indie bands use storytelling in their music videos, so my group will be doing this along with some promo as this is supposed to be the bands first release. The music video itself will be about each group member's struggle and how music had let them get away from these issues. This is meant to push the boundaries public knowledge, allowing for fans to know its ok to struggle, and there are ways out of it.