Music Marketing Project

 For this project, my group has to create a marketing plan for a band in the alternative indie genre. In my group, I am mainly in charge of creating graphics for the band. So far, I have created the brand logo, a social media advertising post, and a merchandising campaign. The purpose of the color scheme used for these campaigns to symbolize peace, tranquility, harmony, and growth. This is describing where the band is at now in comparison to where they started, which will be described in the music video. 

(Above the logo for the band.)

(Social media campaign for their new song, which the music video will be to)

(Social media campaign for merchandise, which also allows for physical marketing when people wear it)

Most of the time, alternative indie bands use storytelling in their music videos, so my group will be doing this along with some promo as this is supposed to be the bands first release. The music video itself will be about each group member's struggle and how music had let them get away from these issues. This is meant to push the boundaries public knowledge, allowing for fans to know its ok to struggle, and there are ways out of it.